Future Center Europe is a unique Volkswagen Group facility where the digitally-defined mobility of tomorrow is explored. It is a place where designers, engineers, and researchers from over 20 different countries come together to create innovative solutions for the future of mobility and inspire the whole Volkswagen Group (Volkswagen, Audi, Porsche, Lamborghini, Bugatti, SEAT, Cupra, Škoda, Bentley, Ducati, Scout Motors, and Volkswagen Commercial Vehicles). Future Center Europe is one of three studios worldwide of this kind, with the other two located in California and Beijing, China.
At Future Center Europe I was part of the Experience Design team,
where I worked on various projects and topics, such as autonomous
driving, shared mobility, generative AI, and circularity &
sustainability. My role involved conceptualizing and designing digital
user interfaces, developing novel interaction mechanics, and creating
prototypes to test and validate these concepts.
As of right now I can only show a small fraction of my work due to
tight non-disclosure agreements. Watch this space, more may be coming
soon ☺️.
Years: 2021 - 2024
Keywords: Autonomous Driving, Generative AI, Circularity & Sustainability, Shared Mobility, Mobility-as-a-Service, UX / UI Design, Software-Prototyping, Creative Coding, Sound Design
The Gen.Urban is a fully autonomous mobility-as-a-service vehicle designed without traditional controls such as pedals or a steering wheel.
As part of the Experience Design team at Volkswagen Group Future Center
Europe, and in close collaboration with Volkswagen Group Innovation, I
was responsible for conceptualizing and designing major parts of the
digital user interface for the Gen.Urban. This included conceptualizing
the structural makeup of the UI, developing novel interaction mechanics
tailored to the unique driving experience of the Gen.Urban, and defining
the visual design language and design system.
Here is a sneak
peek into the UI my team and I created for the Gen.Urban. Instead of a
steering wheel and pedals, the Gen.Urban features a large theater screen
with an extensive in-car infotainment system that seemlessly integrates
with personal devices brought along the trip:
The SEM research concept explores the future of autonomous, premium
mobility in urban environments. Designed as a shared vehicle, it is
intended to adapt to a variety of use cases, from family outings to
business meetings.
In early development phases, I collaborated with my team to design
digital in-car experiences that would support and enhance these different
scenarios.